MyCar-Ads

We are the first company in Malaysia to have combined the HR and Marketing functions to create Brand Ambassadors.

Car wrapping is a new and innovative Out Of Home (OOH) media. We provide a new avenue to brand owners / advertisers to get their messages “onto the streets, into the eyes and mind of the public”.....through their employees!

The Brand Ambassador programme is uniquely designed to meet the demands of companies that want greater value for their advertising $$$$, greater visibility of their brands in many different locations .The Brand Ambassador Programme keeps your brand “moving across boundaries”.

Under the Brand Ambassador Programme, companies use their most valuable asset – their employees, to spread the messages about the company’s product and services. And what do the employees get – an additional few hundred ringgit in their pocket to spend. This greatly improves employer-employee relationships and enhances company loyalty amongst the employees.

What is a Car Wrap?

A car wrap is a carwash and sunlight proof vinyl film which is applied to body of a car.

MyCar-Ads uses Avery Dennison vinyl material to ensure that the message our client choose to highlight is clearly visible, colourful (based on your company’s Corporate Identity). The vinyl also maintains its colour and shine throughout the contract period or for at least 18 months.

Car wraps has been a successful and cost effective OOH media concept, highly successful in the US, UK, France, Australia and now thanks to MyCar-Ads also in Malaysia.

We have combined the effectiveness of the car wraps - getting more eye-balls on the branding/advertising message with a very innovative Employee Incentive Programme.

STATISTICS

Word of Mouth Impact

Nielsen

92% of consumers believe recommendations from friends and family over other forms of advertising.

Marketshare

Word of Mouth strategies improve marketing effectiveness by up to 54%

Social Media Marketing

Social Media Marketing Industry Report 2015

Only 45% of marketers think that their Facebook efforts are effective.

Mobile Advertising

Branding or Advertising Messages on cars have a 97% recall rate

Measuring the Value of Vehicle Wraps – A Study

“A Brand is a person’s gut feeling about a product, service or company” It is NOT what you say it is. It is what THEY say it is.

Today, buying decisions are made more on symbolic cues than features, benefits and price. Through differentiation, brands have evolved from a focus on “what it is” and “what it does” to “how you feel” and “who you are”.

While features, benefits and price are still important to people - experiences and personal identity are even more important.

Advertising does two things:

It influences brand choices of customers who are ready to buy at that moment.
It builds brand awareness among customers who are not ready to buy.

In an information-rich and time-poor world, the value of your brand grows when customers can quickly say yes to what you are offering.

One of the biggest advantages of wrapped vehicles is the WORD of MOUTH effect. The uniqueness of this type of marketing generates a viral marketing effect unlike other out of home methods.

Conclusion

Advertising is more than creating first-time buyers and persuading current buyers to buy more. Advertising should be used to maintain a brand’s existing users and their buying levels.

Vehicle wraps can reach people when they least expect it and their minds are more open.

Vehicle Wraps offer a

high impact,
high visibility medium with
head-turning ability.

They offer the capability to deliver millions of impressions in densely populated areas and truly demonstrate the power of a True Mass Medium